Frase AI Writing Tool Review

An intelligent AI tool for content creation and SEO optimization, designed to help marketers and copywriters efficiently create high-quality content, both long and short. It offers features such as content briefs, topic research, SEO optimization, and automatic writing suggestions. Ideal for businesses, agencies, and content creators who want to create SEO-friendly content that ranks highly in search results. A standout feature of Frase is its unique approach to text generation. The tool presents analysis stages and a summary in real time, allowing users to review the insights before deciding to generate the full article. While creating the article can take longer, does this extra step lead to higher-quality content? Check out my tests to find out.

Optimize for Google – Frase

1️⃣ Test: Short blog article

Prompt:

Write a 600-word blog post about “Benefits of using AI writing tools for small businesses”.

The output can be seen here ->

Language Quality

Strengths:

Professional and clear language; sentences are grammatically correct.
Vocabulary is varied, precise, and business-appropriate.
Technical terms like “CAGR,” “SEO-optimized,” and “content pipeline” are correctly used.

Weaknesses:

Occasionally reads like a report rather than a blog post, especially in data-heavy sections.

Some sentences are overly long, which slightly reduces readability.

Structural Logic

Strengths:

Clear hierarchy with headings/subheadings that guide the reader.
Logical progression: starts with challenges → explains solutions → lists benefits → concludes with best practices.
Benefits are numbered, making them easy to follow.

Weaknesses:

Introduction and conclusion are a bit dense; a reader could skim them and still understand the points, suggesting minor redundancy.

Some paragraphs feel repetitive (e.g., multiple sections discussing content creation efficiency).

Does It Sound “Robotic”?

Observations:

Text is precise and formal, which may come across as slightly mechanical.

Phrases like “AI writing tools have transitioned from innovative novelties to indispensable assets” or repeated stats-heavy sentences make it sound AI-generated.

Lack of anecdotal examples or storytelling makes it feel less human and relatable.

Repetition Level

Observations:

Some benefit sections reiterate similar points (e.g., content scaling, personalization, and engagement).

Certain ideas appear multiple times: efficiency in content creation, improving digital presence, and freeing up human resources.

“Small businesses” and “AI writing tools” are repeated heavily, though contextually justified.

Criterion	Score
Language Quality	⭐⭐⭐⭐☆
Structural Logic	⭐⭐⭐⭐☆
Natural Tone	⭐⭐⭐☆☆
Repetition Control	⭐⭐⭐⭐☆

2️⃣ Test: SEO content

Prompt:

Write an SEO-optimized article outline for the keyword: best AI writing tools.

The output can be seen here ->

H2 / H3 Headings Quality

Strengths:

Headings are clear, logical, and accurately reflect the content of each section.
Numbered steps and benefits in headings improve readability and navigation.

Weaknesses:

Could benefit from more engaging hooks or questions to immediately grab reader attention.

Some headings are long and complex, which may slow down skimming.

Natural Keyword Usage

Strengths:

Keywords like “AI writing tools,” “SEO content,” and “keyword research” are naturally integrated.
Maintains good keyword density without feeling forced.

Weaknesses:

“AI writing tools” is repeated frequently in headings and paragraphs, slightly overused.
Some long-tail keywords could be better incorporated into H2/H3 headings for SEO impact.

Search Intent Understanding (Commercial Intent)

Strengths:

The article clearly targets users looking for SEO tools, explaining features, benefits, and use cases.
Sections like “Top Picks” and “How to Use” align well with commercial intent (readers may want to buy or try tools).

Weaknesses:

Lacks stronger CTAs (e.g., “Try this tool now”) in headings to reinforce commercial intent.
Some sections feel more educational than persuasive; purchase-driven intent could be emphasized more.

Criterion	Score
H2 / H3 Headings	⭐⭐⭐⭐☆
Structure Logic	⭐⭐⭐⭐☆
Keyword Naturalness	⭐⭐⭐⭐☆
Commercial Intent	⭐⭐⭐⭐☆

3️⃣ Test: Product description

Prompt:

Write a persuasive product description for an AI writing tool for marketers.

The output can be seen here ->

Sales-Oriented Writing Style

Strong emphasis on benefits, customer pain points, and conversion psychology.

Uses persuasive language, market context, and credibility signals (statistics, trends).

Slightly leans toward an educational/strategic tone rather than direct selling, which softens urgency.

Call to Action (CTA)

CTAs are discussed conceptually (“Buy Now,” “Experience the Difference Today”) but rarely used directly in the body as actionable prompts.

Lacks clear, repeated conversion-focused CTAs that push the reader toward a next step (e.g., “Try Frase,” “Generate Your First Description”).

CTA strength is more theoretical than practical.

Specificity vs. Generic Messaging

Provides concrete examples (benefit reframing, psychology triggers, storytelling use cases).

Clearly explains how AI helps marketers, not just that it helps.

Still somewhat generic in tool positioning—features are described broadly rather than tied to a clearly differentiated product experience.

Overall Verdict:
This is a strong persuasive foundation with solid sales logic and credibility, but it would convert better with more explicit CTAs and sharper product-specific differentiation. Ideal for a mid-funnel or educational sales page; with tweaks, it could perform very well as a bottom-funnel product description.

Criterion	Score
Sales Writing Style	⭐⭐⭐⭐☆
Call to Action (CTA)	⭐⭐⭐☆☆
Message Specificity	⭐⭐⭐⭐☆

4️⃣ Test: Social media post

Prompt:

Write a Facebook post promoting an AI writing tool for content creators.

The output can be seen here ->

Tone (Does It Sound Human?)

The tone is professional, polished, and clear, but leans heavily toward an article-style, corporate voice rather than a conversational Facebook tone.

It sounds informative rather than personable; limited use of direct address, casual phrasing, or emotional triggers typical for social media.

With trimming and more conversational language, it could feel significantly more human and native to Facebook.

Length

Far too long for a Facebook post.

Reads like a blog article or landing page rather than social media copy.

Facebook posts promoting tools typically perform best when concise, skimmable, and focused on one core benefit + CTA.

Engaging Hook

The opening sets context well but lacks an immediate scroll-stopping hook.

No direct pain-point question, bold promise, or emotional trigger in the first 1–2 lines.

A stronger hook (e.g., a question, stat, or bold benefit) would improve engagement significantly.

Criterion	Score
Human Tone	⭐⭐⭐☆☆
Length	⭐⭐⭐☆☆
Engaging Hook	⭐⭐⭐☆☆

5️⃣ Test: Rewriting

Prompt:

Rewrite the following text to sound simpler and more natural

The output and original text can be seen here ->

Does it preserve meaning?

The rewritten version fully retains the original message.

Key ideas—efficiency, improved quality, AI-driven content generation, and multi-platform effectiveness—are all preserved accurately.

Simplification of language

Complex phrases are successfully simplified (e.g., “utilization of advanced artificial intelligence writing solutions” → “advanced AI writing tools”).

Language is clearer and more accessible, though it could be slightly more conversational by reducing remaining technical phrasing like “algorithmic language modeling.”