Frase is one of the best AI tools for SEO-focused content in 2026. It’s designed to help you research, outline, and write articles that actually rank on Google – perfect for beginners who want professional results without hours of manual work. In this simple tutorial, I’ll show you how to get started and use Frase effectively.

Frase Review: Features, Pros, Cons, & Alternatives
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Why Frase is Perfect for Beginners
Frase combines AI writing with powerful SEO research, making it easy to create content that outperforms competitors. It’s especially great for bloggers, marketers, and content creators who want data-driven results.
Step 1: Sign Up and Log In
- Go to frase.io.
- Click Start Free Trial (no credit card required for the trial).
- Register with your email or Google account.
- You’ll get access to credits and the full dashboard immediately.
Step 2: Explore the Dashboard and Create a New Project
After logging in, you’ll see a clean dashboard.
- Click New Project or Content Brief.
- Enter your target keyword (e.g., “best AI writing tools 2026”).
- Frase instantly analyzes the SERP (search results) and pulls top competitors.
Step 3: Build a Content Brief
Frase excels at creating detailed briefs:
- It imports headings, questions, and topics from top-ranking pages.
- You can import content from URL – paste a competitor’s link for instant analysis.
- Choose content type: blog post, product page, guide, etc.
- Frase generates a ready outline with SEO suggestions.
Step 4: Write and Optimize with AI
- Open the Content Editor.
- Use AI to generate sections based on the brief.
- Frase provides real-time SEO score, word count recommendations, and term suggestions.
- Integrations shine here: Google Docs Add-on and WordPress Plugin let you write directly in your favorite editor.
My Personal Test (January 2026): I imported a top-ranking URL, built a brief, and generated a draft. The vocabulary was rich and high-level right from the start – varied, professional, and natural. The SEO + SERP optimization helped me cover everything needed to boost rankings. Simple, friendly menu made navigation easy.
Step 5: Publish and Track
- Export to WordPress with one click (via plugin).
- Use Frase’s analytics to monitor rankings.
Pros:
- Amazing SERP analysis and briefs
- Google Docs & WordPress integration
- High-quality, varied vocabulary
- Hundreds of templates to start from
Cons:
- Learning curve for full SEO features
- Credits can add up for heavy users
This beginner-friendly tool is a game-changer for SEO content in 2026. Questions? Comment below!
Last updated: January 2026
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