Frase Tutorial for Beginners: Step-by-Step Guide in 2026

What Is Frase?

Frase is an AI content and optimization platform. The important difference between Frase and a simple AI writer is that the workflow does not stop after generating text.

Frase can help you move through several stages of the content process:

1Set Up Your Frase Workspace

After opening Frase, start by creating or selecting a workspace. A workspace keeps your website information, content projects and optimization tools together.

During setup, Frase may ask about your site and offer options such as a site audit. If you run a website, I recommend entering the real site you plan to create content for. This gives Frase more useful context than using a random test domain.

Do not worry if you do not complete every onboarding task immediately. You can start creating content first and return to the site-level features later.

2Create a Project

Open Projects. Projects help keep related articles together. This becomes more useful when you have many briefs, drafts or writers.

Click New article.

3Choose How You Want to Start

Frase gives you more than one way to begin. You do not always need to generate a brand-new article.

For this tutorial we will use Generate Article, because it shows the complete Frase workflow.

4Give Frase a Useful Prompt

A weak prompt makes it harder for any AI writer to understand what you really want. Do not enter only a keyword if your article has a specific audience or purpose.

In our test, we asked Frase to create: “7 Things I Wish I Knew Before I Started Using AI for Content Creation.”

A useful prompt should explain at least:

• what the article is about,
• who should read it,
• what the reader should learn,
• the tone you want,
• important sections or examples you want included.

5Review the Suggested Article Settings

After reading the prompt, Frase can suggest an article setup. Check these settings before continuing.

Pay attention to:

• content type,
• article length,
• language,
• Brand Voice,
• the main goal of the content.

Frase Can Question Your Content Type

This was one of the more interesting parts of our test.

We initially selected a normal blog post. Frase analyzed the title and suggested that the “7 Things…” format would work better as a Listicle.

This is a small feature, but it shows an important part of the workflow: Frase is not only waiting for you to press Generate. It analyzes the job before writing.

6Let Frase Research the Topic

This is where Frase starts to feel very different from a basic AI writing box. Before creating the final article, it can research several parts of the topic.

Do not treat this screen as useless loading time. The research stage affects what Frase later puts into the outline and article.

In our test we could review research related to:

• recommended keywords,
• SERP structure,
• competitor headings,
• questions and search intent,
• AI visibility findings,
• evidence and citations,
• content gaps and opportunities.

7Review the Recommended Keywords

Frase selected several target terms for our test article.

Keywords are useful, but I would not automatically force every recommendation into the article. Read them first.

Ask yourself:

• Does this phrase really match the search intent?
• Can I use it naturally?
• Does it belong in this article or another article?

Check the SERP Structure

Frase also examines how competing pages structure the topic.

Use this information to understand the topic, not to copy another website’s outline. If every competitor says the same thing, this is also a signal that you may need a new example, test, screenshot or opinion to make your page more useful.

8Review AI Search and GEO Research

Frase now goes beyond traditional SERP research. During our test it also analyzed how the topic appeared across AI platforms and surfaced citation and competitor data.

Another screen found that several traditional SERP competitors were missing from the analyzed AI results. It also reported that our tested brand was not mentioned by the AI platforms included in that analysis.

9Review the Outline Before Frase Writes

Do not skip the outline.

It is much easier to remove a weak section before generating 2,000 words than to repair the entire article later.

Our Frase outline was quite detailed. For example, one section planned to explain why vague prompts produce generic content and included a bad-prompt versus better-prompt comparison.

Other outline sections covered Brand Voice and the need to edit an AI-generated first draft instead of publishing it immediately.

Check the Content Brief Too

The content brief can go beyond a simple heading list. In our test, Frase included key points, angles to avoid and even success metrics.

10Generate the Article

Once you are happy with the plan, start article generation.

Before generation, our test document was completely empty: zero words, zero topic coverage and zero headings.

Frase then generated the article section by section while the optimization panel updated at the same time.

Later Frase reached our planned section comparing a vague prompt with a more detailed prompt.

Our Final Generation Result

When Frase finished, the article contained:

That sounds excellent, but there is an important catch.

100% Topic Coverage did not mean the article was finished.

11Understand the Frase Content Score

The completed article reached 100% Topic Coverage, but its overall Content Score was only around the high 60s.

This is a useful lesson for beginners: one Frase metric does not tell you everything about an article.

The more detailed score panel made this even clearer.

12Optimize Structure, Authority and SEO

After generating the draft, open the content checklist and work through the recommendations instead of randomly rewriting paragraphs.

Topic Coverage and Structure

Authority, Facts and Sources

The Authority section looks at signals such as author information, factual support, statistics and source links.

Frase Can Suggest Where a Keyword Belongs

One feature I liked in our test was that Frase did not only show a keyword count. It could suggest where a term might fit.

When Frase generated the heading change, we were able to review the old and new versions before accepting it.

13Create Your SEO Title and Meta Description

Open the Meta Tags section after the main draft is ready.

Before optimization, Frase checks the title and meta description against several basic requirements.

You can ask Frase to generate a title and description.

You can then review the SERP preview and other metadata information.

14Use Improve — But Review the Changes

Frase includes an Improve workflow that analyzes the current draft and plans changes.

This is useful, but our test also showed exactly why you should review AI optimization instead of blindly applying everything.

Frase also broke GEO into smaller components such as structure, definitions, takeaways, quotability and citable data.

A Strange Result From Our Test

Before applying the final changes, Frase predicted:

• +36 words,
• EEAT: 48 → 48,
• SEO: 84 → 84,
• GEO: 84 → 78.

That is a very good example of why an “Improve” button does not automatically mean every metric will improve.

What Happened After Improve?

After the changes, the article grew from 2,275 to 2,311 words and the overall Content Score reached 70.

15Add Images to Your Article

Our generated article initially had no images, so the next step was the Images panel.

Frase provides options for working with a hero image and can also analyze the article for possible image opportunities.

We tested the built-in AI hero-image generator too.

16Share, Save or Export the Finished Content

Once the article is ready, open the sharing and export options.

Before publishing, I would still do one final manual check outside the Frase scores:

1. Read the introduction. Is it specific or generic?
2. Check every factual claim.
3. Open important external sources.
4. Remove repeated AI-style wording.
5. Add personal examples or first-hand experience.
6. Check internal links.
7. Check image alt text.
8. Review title and meta description.
9. Preview the article on mobile.

What I Would Not Do in Frase

After our tests, there are a few mistakes I would avoid.

Our Recommended Beginner Frase Workflow

If all the options feel overwhelming, use this simpler process for your first article:

What to Learn Next

This tutorial gives you the complete beginner workflow, but several Frase features deserve their own tests. We separated them so you do not have to read one enormous review every time you need an answer.

Frase Tutorial FAQ

Is Frase difficult for beginners?

Frase has more options than a simple AI chatbot, so the interface can feel busy at first. The easiest way to learn it is to complete one article from start to finish before exploring every additional module.

Can Frase write a complete article?

Yes. In our test Frase researched the topic, created the plan and generated a complete 2,275-word article with seven sections. We still recommend editing the final draft before publishing it.

What does 100% Topic Coverage mean?

It means the article covered the target topics Frase was tracking. It does not mean the content is automatically perfect. Our test reached 100% Topic Coverage while the overall Content Score was still around 68–69.

Does Frase optimize content for SEO?

Frase provides keyword, topic coverage, structure, authority and metadata recommendations. It can also suggest specific rewrites, but you should review each important change before accepting it.

Does Frase include GEO optimization?

In our test, Frase displayed a separate GEO score and analyzed areas such as structure, definitions, takeaways, quotability and citable data.

Should I use Frase Improve after every article?

I would use it as another review layer, not automatically. During our test, Frase predicted that some suggested changes could actually reduce the GEO score, which is a good reason to inspect the changes first.

Should I publish a Frase article without editing it?

No. I recommend fact-checking the article, reviewing all citations, improving first-hand experience, checking the tone, adding useful images and reading the final version manually before publishing.

Can Frase create meta titles and descriptions?

Yes. We tested the Meta Tags panel and generated both an SEO title and meta description. I still recommend editing the result for clarity and click appeal.

Can Frase generate images?

We were able to use the Images panel and generate a hero image during our test. For tutorials and reviews, I still prefer real screenshots whenever they explain the product better.

Where can I see your complete Frase test?

Start with our How We Tested Frase AI page and then continue to the full Frase Review.